Profound Alternatives (2026)
Updated: 6 Nov 2026 · Prices and features checked on each vendor's official pricing page on 6 Nov 2026.
By Asmit Choudhary, AI & GEO Strategist, Nakama Growth
The main Profound alternatives in 2026 are Peec AI, OtterlyAI, Scrunch, AthenaHQ and Ahrefs Brand Radar. Unlike Profound, each shows at least one public price. We compared engines, prompt limits and prices on official pages on 6 Nov 2026.
What are the main Profound alternatives in 2026?
The main Profound alternatives with public self-serve pricing are Peec AI (from $95/mo), OtterlyAI (from $29/mo), Scrunch (Core $250/mo), AthenaHQ (Starter $295/mo) and Ahrefs Brand Radar (custom prompts included in paid Ahrefs plans). Profound itself lists a free 7-day trial and custom-priced Enterprise.
The key difference is price visibility. On 6 Nov 2026, Profound's pricing page showed no public monthly price for ongoing tracking, while every alternative above showed at least one public price.
Who is Profound for, and why do teams look for alternatives?
Profound positions itself as an "AI Marketer" with credit-based agents plus Answer Engine Insights for AI visibility tracking. Its Enterprise plan lists capability for up to 9 answer engines, SSO/SAML and SOC 2.
Teams usually look elsewhere for one of three reasons: they want a public price before a sales call, they need ongoing tracking without an enterprise contract, or they mainly want monitoring rather than an agent and content platform.
How did we compare these tools?
We compared each tool on four criteria taken only from its official pricing page: which AI engines are covered, how many prompts each plan tracks, whether pricing is public, and how often prompts run.
We did not test output accuracy, and we do not score tools. AI answers vary from run to run, so any tracker's numbers depend on how many runs and which engines it samples. Ask each vendor how it samples before you compare dashboards.
Profound alternatives compared: features and prices
| Tool | Entry plan and public price | Prompts on entry plan | Engines on entry plan | Run frequency | Top tier |
|---|---|---|---|---|---|
| Profound | Trial, free (7 days) | 50 (recommended set, not editable) | ChatGPT, Gemini, Google AI Overviews | Daily for 7 days | Enterprise, custom price; up to 9 engines |
| Peec AI | Starter, $95/mo | 50 | 3 active models, chosen from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI | Daily | Enterprise, custom; unlimited prompts |
| OtterlyAI | Lite, $29/mo ($25/mo annual) | 15 | ChatGPT, Google AI Overviews, Perplexity, Copilot (AI Mode, Gemini, Claude as paid add-ons) | Daily | Enterprise, custom; from 1,000 prompts |
| Scrunch | Core, $250/mo | 125 (5,000 responses/mo) | ChatGPT, Perplexity, Google AIO, Copilot | UNKNOWN | Enterprise, custom; 9 LLMs |
| AthenaHQ | Starter, $295/mo (free Essential tier with $25 credit) | Unlimited prompts; 3,600 credits/mo, 1 credit = 1 AI response | "11 models" on Starter | UNKNOWN | Enterprise, custom |
| Ahrefs Brand Radar | Custom prompts included in paid Ahrefs plans (Lite: 5 prompts/day); add-on packs listed at $50/mo and $199/mo | 5 (Lite) | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude on custom prompts | Daily, weekly or monthly per platform | Enterprise checks from 2,500/mo; Ahrefs Lite base price UNKNOWN on this page |
What is each alternative good at, and what is its weakness?
Profound
Best for: larger brands that want AI visibility tracking and credit-based marketing agents in one contract, with up to 9 engines, SSO/SAML and SOC 2.
Weakness: no public price for ongoing tracking. The Trial lasts 7 days on a fixed prompt set you cannot edit, so you cannot test your own prompts before talking to sales.
Peec AI
Best for: SEO and content teams that want transparent tiers ($95, $245, $495/mo) with daily tracking and unlimited seats, competitors and languages.
Weakness: self-serve plans cap you at 3 active models. Wider engine coverage, including Perplexity and API-only models, sits on the custom Enterprise plan. For a deeper Peec comparison, see our Peec AI alternatives guide.
OtterlyAI
Best for: solo marketers and small teams that want the lowest public entry price ($29/mo) with daily tracking on four engines.
Weakness: the Lite plan tracks only 15 prompts, and Gemini, Google AI Mode and Claude are paid add-ons on every self-serve plan, so the real cost rises with engine coverage.
Scrunch
Best for: teams that want tracking plus site audits and page optimization in one self-serve plan (Core, $250/mo, 125 prompts).
Weakness: Core covers 4 LLMs in 1 country, 1 language and 5 competitors. Gemini, Claude and Google AI Mode, plus API access, are Enterprise only.
AthenaHQ
Best for: teams that want broad model coverage ("11 models") and content optimization agents on one self-serve plan.
Weakness: usage is credit-based (1 credit = 1 AI response, 3,600 credits/mo on Starter), so "unlimited prompts" is bounded by credits, and API access is a paid add-on with no public price.
Ahrefs Brand Radar
Best for: teams already paying for Ahrefs, since every paid plan includes daily custom prompts, and the AI Visibility Index lets you benchmark any brand without setup.
Weakness: included prompt quotas are small (5 per day on Lite), and Ahrefs states the index may have limited coverage for brands with little or no search volume (source).
Profound vs Peec AI: which should you choose?
Choose Peec AI if you want a public price and self-serve setup today: Starter is $95/mo for 50 daily prompts on 3 models. Choose Profound if you need enterprise controls, up to 9 engines and marketing agents, and you are ready for a custom contract.
For Peec-specific alternatives, read Peec AI alternatives. For a broader list beyond Profound, see best AI visibility tools.
Do you need a tool or a managed service?
A tracker is enough when you have someone in-house who can pick prompts, read the data and ship content and PR changes. A managed GEO/AEO service fits when you need the work done, not just measured: prompt design in your buyers' words, fixes on your site, and earned mentions.
They are different purchases. Agencies such as Nakama or Minuttia are not tracking software and do not belong in the tool table above. Many teams use both: a tracker for daily data and a service for execution.
Nakama's weakness: we are a service, not a self-serve dashboard. You do not get instant logins on day one, and work is scoped and quoted before it starts.
If you are unsure which you need, an AI visibility audit shows where you stand today across engines before you commit to a tool or a retainer. For typical market costs, see GEO and AEO pricing.
FAQ
Does Profound publish its prices?
On 6 Nov 2026, Profound's pricing page listed a free 7-day Trial and a custom-priced Enterprise plan. It also mentioned a self-serve Agency Growth plan with 400 credits per month per client workspace, but no price for it was shown.
What is the cheapest Profound alternative?
Among the tools checked on 6 Nov 2026, OtterlyAI had the lowest public paid entry price at $29/mo ($25/mo billed annually) for 15 prompts. AthenaHQ also lists a free Essential tier with $25 of credit.
Which Profound alternative covers the most AI engines on a self-serve plan?
AthenaHQ's Starter plan states visibility across 11 models. Peec AI lists six engines on self-serve plans but limits you to 3 active at once. Engine lists change often, so recheck the vendor page before buying.
Can I try Profound alternatives for free?
OtterlyAI offers a free trial, AthenaHQ has a free Essential tier, and Profound has a free 7-day Trial. Free trial terms for Peec AI and Scrunch were UNKNOWN on their pricing pages on 6 Nov 2026.
Ready to decide?
Get a quote for managed GEO/AEO work scoped to your brand.
Not sure yet? Start with an AI visibility audit.
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